Love the name because one of the main reasons we use dry shampoo is to soak up natural oils that make our hair look dirty. The Silca used in this product helps remove and absorb those oils. It also contains vitamins such as B5, E and Rice Protein that strengthen, condition, and improves shine. I love that this creates big hair, and it saves a day (if you’re me, longer 😉 ) from cleansing. Use if you want that sexy volumed look in your locks.